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Applied Clickstream-analysis with phpWebSite
updated by rck, 2005-07-10

Common websites rely on external webmetric-analysis. How many people came on the site, what did they do, where did they go? The Visitors module took that idea and enhanced the statistics with data only a native application would be able to find out. Who was logged in and when? Which modules did he/she use?

But Visitors is quite a bit away from being a full-fledged datamining tool. While it is possible to see which path a visitor on a certain site took right now there is no generic history analysis as of now. I've described some concepts during the past semesters Data Warehousing 2 lecture.

Concepts described

  • WebMetrics
  • What is phpWebSite?
  • Architecture of phpWebSite
  • What is the Visitors module
  • Clickfact / Sessionfact / Subsession fact clickstream analysis
  • How to implement clickstream analysis in Visitors

Download

Applied_Clickstream-Analysis_with_phpWebSite.pdf(5317)

special thanks to Robert Kennedy for proof-reading it!



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